Even Samsung Galaxy Note 7 owners whose phones haven’t erupted in flames are also feeling the effects of this. Oculus has now announced that it is ending Oculus virtual reality support for the smartphone.

Oculus’ ending of VR support for the Note 7 specifically regards the Samsung Gear VR headset (which Oculus created with Samsung) and its compatible software. In an email sent to Samsung Galaxy Note 7 owners, published by Polygon, Oculus says, “If you have bought content in the Oculus store to use with your Note7 and you’d like to be refunded, Oculus will honor that” adding, “more information about the refund process is forthcoming.”

For Oculus, this could be a huge setback when it comes to getting people to adopt virtual reality headsets. Although the company is working on a cheaper version of the Oculus Rift, its currently available headset is still considered to be expensive. Oculus is also fighting off competition from its lower-priced rival PlayStation VR, which could sell 1.4 million units this year.

The Gear VR headset is Oculus’ one way to get onto the heads and in front of the faces of gamers who don’t have as much money to spend. So, while the Gear VR is still available, the loss of its flagship platform does leave the company’s adoption strategy hanging in the balance.

Oculus’ VR headseat, Oculus Rift, is available now.

Source: Oculus (via Polygon)